Disculpa, no me he explicado bien: ¿Qué cosas ha tenido Nokia que les funcionó bien durante un buen periodo de tiempo, comparable a lo que le lleva pasando a Apple desde hace mas de 10 años?
Ok.
Los móviles, eso es lo que le funciono tan bien para ser el nº 1 mundial durante 20 años.
Nokia: The Story of the Once-Legendary Phone Maker
" In
1992, Nokia provided the infrastructure as well as the
world's first GSM handset"
" Around 1991, Nokia understood the importance of a more consolidated approach in achieving its dream to become a global product company with a consumer focus. To that end, Ala-Pietilä created strategies that
incorporated a global logistics component, customer satisfaction, and concurrent engineering, a concept borrowed from Japanese companies. This meant that every new product Nokia envisioned was to be developed by engineers that worked more closely with logistics, manufacturing, and marketing teams. "
" B
y the end of the 1990s, Nokia launched its first smartphone, the Nokia 9000 Communicator. This was the result of over 4 years of R&D that were focused on making a "pocket computer." By the time it arrived in August 1996,
it was far from a new concept, as Apple had already tested these new waters with the Newton, while IBM had created the Simon Personal Communicator. However, both failed in the market due to their high price and being ahead of their time. "
" During the early 2000s, Vanjoki led a project codenamed "Calypso," where no less than 500
Nokia engineers focused on integrating a digital camera into a phone, something that was frowned upon by executives from Nokia's core phone business, who considered it a waste of resources. They would soon be proven wrong with the arrival of the Nokia 7650, which offered a
built-in VGA camera at a time when rivals only offered this antiestéticature as an add-on that was cumbersome to use. "
" In 2003, Nokia launched the
N-Gage, a hybrid between a handheld console and a phone designed to appeal to the gaming crowd.
This was a time when most people did not typically associate a phone with entertainment, and Nintendo was conquering the hearts of millennial kids with the iconic Game Boy Advance handheld. While other companies were trying to steal Nintendo's thunder by developing alternatives equipped with more powerful hardware, Nokia's approach was to make a multifunctional device that removed the need to carry separate devices for different activities. "
" While 2007 was a high point for Nokia, with
the company shipping almost half of all phones worldwide that year, this was also the beginning of its decline in the mobile space. "
Mobile phone market share worldwide 1997-2014 | Statista