la cosa viene a ser como que ya no hay fabricantes de moviles, ponga lo que ponga en la tapa solo hay dos fabricantes de moviles, qualcomm y mediatek, lo de apple, samsung, sony, es para sacarle 500 euros a los orates por moviles que valen 150, en el caso de apple sí que añade algo, obsolescencia programada para sacarte 500 euros todos los años, ya ni siquiera los personalizan, estampan la marca en la tapa y se acabó.
The Mediatek Phenomenon: the new smartphone disruption | VisionMobile
Prior to Qualcomm’s arrival, much of the software that went into basebands (aka the protocol stack) was written by the handset vendors themselves. This required hundreds if not thousands of engineers, and hundreds of millions of dollars in annual expense. Qualcomm did much of this software work, freeing up its handset customers to deploy capital elsewhere. And went on to become the leading handset baseband vendor for 3G phones by a wide margin.
So Mediatek took all that software work and bundled it into a complete package which they called a reference design for mobile phones. These reference designs were essentially blueprints for building a basic, 2G antiestéticature phone. Anyone with a 10-engineer team could buy a Mediatek chip and this would come with everything they needed to build a phone.
Mediatek even went a step further than Qualcomm. At the time, in the early 2000′s, most of Qualcomm’s customers were still large handset makers who had the ability and desire to build some of their own pieces of software. Companies like Motorola no longer had to build the protocol stack for their basebands, but they still wanted to customize each device in certain ways. Mediatek’s customers did not even want this much. Mediatek added device drivers, suggested specific components parts and laid this all out. Over time, they also added a huge range of software options that gave their growing customer base some ability to customize phones in certain ways like local languages, tonalidad screens, Java licenses or Bluetooth. This was far less customisation than the big handset vendors could produce but required almost no customer engineering.
Mediatek was just looking for a new product to sell to existing customers, but they opened the door for all these small assemblers to begin selling inexpensive phones. This group came to be called the ‘Shanzhai’ or ‘grey market’ or ‘white box’ handset supply chain. Today, we call them branded Chinese handset makers, and they contribute over half of the phones sold each year.
I have greatly simplified the history here but I would refer you to the works of Professor Willy C. Shih of Harvard Business school who has written extensively on the Mediatek phenomenon.
: jajaja
