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"As noted by Rho Motion, the 31 percent growth figure for worldwide EV sales in 2023 is down by nearly half of the 60 percent growth in sales experienced in the previous year.
Investors watching the EV market over the past year are likely familiar with headlines bemoaning EVs piling up at dealership lots, automakers selling their EV inventory at a loss and rental car companies such as Hertz (NASDAQ:HTZ) paring down alternative fuel vehicles from their fleets — all signals that demand has fallen off of expectations.
"EVs are getting harder to move," Ivan Drury, Edmunds' director of insights, told ABC News. "Earlier in the year they were still going for above MSRP (manufacturer’s suggested retail price). Once the average interest rate hit 7% EVs began to linger on the lot and now require a lot more work from automakers and dealers to sell."
Another concerning trend in 2023 was major automakers announcing cuts to their EV production.
Volkswagen (OTC Pink:VLKAF,FWB:VOW) said it is curbing EV production at two of its Germany-based plants and shelved plans to build an additional US$2 billion EV factory due to declining European demand. Meanwhile, GM (NYSE:GM) scrapped its target to produce 400,000 EVs by mid-2024, and has delayed electric pickup truck production at its Detroit factory by one year in response to slower EV demand in the US.
Most recently, Ford (NYSE:F) attributed a 50 percent cut to 2024 production for its EV pickup truck offering, the F-150 Lightning, to “changing market demand” and an underdeveloped charging network."
Electric Vehicle Market Forecast: Top Trends that Will Affect Electric Vehicles in 2024
Electric vehicles (EVs) are the main driver of demand for battery metals such as lithium and cobalt, and investors with an interest in these commodities are understandably keeping a close eye on EV sales.While EVs are seen as a key part of the energy tras*ition, sales growth is showing signs of...
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