video de ladi gaga representa bichito de la gripe A

When the fire starts, another scene plays simultaneously showing Gaga and masked dancers dressed in red, the tonalidad of sacrifice and initiation. The virginal white garments she wore during most of the video are replaced by bloody red, a visual confirmation of the fact that she is now initiated and accepted as an insider. In my article on the 2009 VMA awards (article here), we see that Lady Gaga and Taylor Swift start out the show wearing white garments and, after a symbolic performance, they appear completely dressed in red. The codes of the music industry seem to be used over and over again, in videos, award shows and photo shoots.

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